Privacy Policy

We at Ascend, Inc. (“Ascend”) are committed to protecting your privacy. This Privacy Policy applies to the information and data collected by Ascend when you interact with us on our website or through other channels (for example, by communicating with us), and when you use our products and services (collectively, the “Services”). This Privacy Policy describes how we collect, receive, use, store, share, transfer, and process your Personal Data. It also describes your choices and rights with respect to your Personal Data, including your rights of access and correction of your Personal Data. If you do not agree with this Privacy Policy, you should not use our website or Services.

Customers may collect and manage Personal Data when using the Service. Ascend processes such data as a processor under the direction of our customers. Our customers, as data controllers, are responsible for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining consent prior to collecting their customers' Personal Data using the Service. Please see the below section "Information We Collect and Process When You Use the Service" for more information.

We update this Privacy Policy from time to time and we encourage you to review this Privacy Policy periodically. We will post any Privacy Policy changes on this page. For the purposes of this Privacy Policy “Personal Data” shall mean any information relating to an identified or identifiable individual where such information is protected similarly as personal data or personally identifiable information under applicable data protection laws.

If you have any questions about this Privacy Policy or our treatment of your Personal Data, please email at partner@gordiansoftware.com or write to us by mail at Ascend Software, 1037 NE 65th St #82093, Seattle, WA 98115.

1. What Information We Collect About You

a. Information You Provide to Ascend. When you interact with us via our websites or use the Service, we may collect Personal Data and other information from you, as further described below.

· When You Visit Our Websites. We collect Personal Data from you when you submit web forms or interact with our websites, for example requesting more information or customer support. We may ask for your email address, first and last name, and other similar business information.

· Use of Our Services. We collect Personal Data when you use Ascend's Services.

· Payment Information. We may collect payment and billing information for use of our Services. If you give us payment information, we use it solely as authorized by you in accordance with this Privacy Policy. You may also provide payment information, such as a credit card number or bank account numbers, when using Services. We use secure third-party payment service providers to manage payment processing, which is collected through a secure payment process.

b. Information We Collect and Process When You Use the Service

· Log Files. When you visit our website or when you use our Services, we automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses.

· Usage Data. We collect usage data when you interact with our Services. We engage third-party providers to collect usage data, and we only share data with these providers in an unidentified manner. Usage data includes metrics and information regarding your use and interaction with the service and products.

c. Information We Process on Behalf of Customers and Third Parties

· When customers and third parties use our products and services, they collect Personal Data such as first and last name, email address, physical address, phone number, or other information about individual travelers. We do not control the types of Personal Data that our customers may choose to collect using our products or services. We store our customers' information on our service providers' servers but process it as a process or under our customers' instructions, which prohibit us from using the information except as necessary to provide and improve our Services and as required by law.

· Our customers control and are responsible for correcting, deleting or updating the information they process using the Service and for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining consent prior to transferring the Personal Data to Ascend for processing purposes.

2. How We Use Your Information

a. To Provide the Product and Services

· To Market and Promote the Service. We use the information you provide to Ascend to market and promote the products and services. For example, we use the information, like your email, to send information which we think may be of interest to you and in accordance with your communication preferences. We may also reach out to you to ask about other Ascend products or services you may be interested in.

· To Communicate with You About the Services. We use the data you provide to Ascend when signing up for the Service to contact you via email notification about billing, account management, and other administrative matters. We communicate with you about security incidents via email. We also use your information to provide customer support, such as resolving technical issues you encounter and analyzing product outages or bugs.

· To Provide and Improve the Service. We use your information to provide the product and services to you. For example, we may use the email address you provide for access to the product, and we use your payment information to process payments for use of the Service. We collect data about how our products and services are used by monitoring and tracking our product's users. We use this data to develop and improve our products and services. For example, we use usage data to assess trends and usage across the product to help us determine what new features or integrations our users may be interested in. We may share usage data externally but will only do so in an anonymized and/or aggregated manner to build and improve product features.

· To Secure and Protect our Product and Ascend Users. We use your Ascend account information to investigate and help prevent security incidents. We may also use this information to meet legal requirements.

· Log Files. Log files are used by Ascend to provide general statistics regarding use of the websites. For these purposes, we do link this automatically-collected data to other personal data such as name, email address, address, and phone number. We also use log files to troubleshoot and investigate security incidents.

b. Legal Basis for Processing Personal Data (EEA and UK visitors only)

· If you are a website visitor located in the European Economic Area ("EEA") or United Kingdom ("UK"), our legal basis for collecting and using the Personal Data described above will depend on the Personal Data concerned and the specific context in which we collect it. However, we will normally collect Personal Data from you only where we have your consent to do so or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.

3. How We Share Information We Collect

a. Third Parties and Services Providers

We employ other third parties and service providers to provide services on our behalf to our website visitors, our customers, and users of the product and services. We may need to share your information with service providers to provide information about products or services to you. Examples may include analyzing data or performing statistical analysis on your use of the Service or interactions on our websites, processing credit card payments, supplementing the information you provide us in order to provide you with better service, developing and improving the product and services, and providing customer service or support. These service providers are prohibited from using your Personal Data except for these purposes, and they are required to maintain the confidentiality of your information. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and data protection policies and standards.

b. Compelled Disclosure

· We reserve the right to use or disclose your Personal Data if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process. If you use the Service, all Personal Data that you collect via the Services are considered confidential information.

4. How We Transfer Data We Collect Internationally

a. International Transfers to Third Parties

· Some of the third parties described in this Privacy Policy, which provide services to us under contract, are based in other countries that may not have equivalent privacy and data protection laws to the country in which you reside. When we share Personal Data of individuals in the EEA, Switzerland or UK with third parties, we make use of a variety of legal mechanisms to safeguard the transfer including the European Commission-approved standard contractual clauses, as well as additional safeguards where appropriate. For transfers to or from the United Kingdom, we make use of the standard contractual clauses as adapted for the UK. For transfers to or from Canada, we make use of the standard contractual clauses. With respect to personal data received from or transferred to Canada, Ascend is subject to the regulatory enforcement powers of the Office of the Privacy Commissioner of Canada. Please contact us if you need more information about the legal mechanisms we rely onto transfer personal data outside the EEA, Switzerland, Canada, and UK.

5. How We Store and Secure Your Information

a. Data Storage and Security

· We use a variety of security technologies and procedures to help protect your Personal Data from unauthorized access, use or disclosure. We secure the Personal Data you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. All Personal Data is protected using appropriate physical, technical and organizational measures.

b. Retention of Personal Data

· How long we keep information we collect about you depends on the type of information and how we collect and store it. After a reasonable period of time, we will either delete or anonymize your information or, if this is not possible, then we will securely store your information and isolate it from any further use until deletion is possible.

We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so (for example, as needed to comply with our legal obligations, resolve disputes and enforce our agreements).

When we have no ongoing legitimate business need to process your Personal Data, we securely delete the information or anonymize it or, if this is not possible, securely store your Personal Data and isolate it from any further processing until deletion is possible. We will delete this information at an earlier date if you so request, as described in the section "How to Access & Control Your Personal Data" below.

If you have elected to receive marketing communications from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email from us or ceased using your Ascend account. We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.

6. Cookies and Similar Technologies

a. Cookies

· When you visit our website or request more information about Ascend, we collect information automatically using tracking technologies, like cookies and tracking pixels.

· Ascend use cookies or similar technologies(such as web beacons and JavaScript) to analyze trends, administer the website, monitor how visitors navigate around the websites, and to gather demographic information about our user base as a whole.

7. How to Access & Control Your Personal Data

a. Reviewing, Correcting and Removing Your Personal Data. You have the following data protection rights:

· You can request access, correction, updates or deletion of your Personal Data.

· You can object to our processing of your Personal Data, ask us to restrict processing of your Personal Data or request portability of your Personal Data.

· If we have collected and processed your Personal Data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Data conducted in reliance on lawful processing grounds other than consent.

· You have the right to complain to a data protection authority about our collection and use of your Personal Data.

To exercise any of these rights, please contact us. We will respond to your request to change, correct, or delete your data within a reasonable timeframe and notify you of the action we have taken. If you are a customer, prospect, or otherwise interact with a Ascend customer that uses our Service and would like to access, correct, amend or delete your data controlled by the customer, please contact the relevant customer directly. Ascend acts as a processor for our customers and will work with our customers to fulfill these requests when applicable.

b. To Unsubscribe from Our Communications. You may unsubscribe from our marketing communications by contacting us. Customers cannot opt out of receiving transactional emails related to their account with us or the Service.

c. To Unsubscribe from Our Customers' Communications. Our customers are solely responsible for their own marketing emails and other communications; we cannot unsubscribe you from their communications.

8. Disclosure of Data

We may disclose personal information that we collect, or you provide:

(a) Disclosure for Law Enforcement.

Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities.

(b) Business Transaction.

If we or our subsidiaries are involved in a merger, acquisition or asset sale, your Personal Data may be transferred.

(c)Other cases. We may disclose your information also:

(i) to our subsidiaries and affiliates;

(ii) to fulfill the purpose for which you provide it;

(iii) with your consent in any other cases;

9. Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

10. Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Union (EU) and European Economic Area (EEA), you have certain data protection rights, covered by GDPR. – See more at https://eur-lex.europa.eu/eli/reg/2016/679/oj

We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please email us at help@ascend.travel.

In certain circumstances, you have the following data protection rights:

(a) the right to access, update or to delete the information we have on you;

(b) the right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete;

(c) the right to object. You have the right to object to our processing of your Personal Data;

(d) the right of restriction. You have the right to request that we restrict the processing of your personal information;

(e) the right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format;

(f) the right to withdraw consent. You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information;

Please note that we may ask you to verify your identity before responding to such requests. Please note, we may not able to provide Service without some necessary data.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

11. Your Data Protection Rights under the California Privacy Protection Act (CalOPPA)

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivable the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at: https://consumercal.org/about-cfc/cfc-education-foundation/california-online-privacy-protection-act-caloppa-3/

According to CalOPPA we agree to the following:

(a) users can visit our site anonymously;

(b) our Privacy Policy link includes the word “Privacy”, and can easily be found on the page specified above on the home page of our website;

(c) users will be notified of any privacy policy changes on our Privacy Policy Page;

(d) users are able to change their personal information by emailing us at help@ascend.travel

Our Policy on “Do Not Track” Signals:

We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

12. Your Data Protection Rights under the California Consumer Privacy Act (CCPA)

If you are a California resident, you are entitled to learn what data we collect about you, ask to delete your data and not to sell (share) it. To exercise your data protection rights, you can make certain requests and ask us:

(a) What personal information we have about you. If you make this request, we will return to you:

(i) The categories of personal information we have collected about you.

(ii) The categories of sources from which we collect your personal information.

(iii) The business or commercial purpose for collecting or selling your personal information.

(iv) The categories of third parties with whom we share personal information.

(v) The specific pieces of personal information we have collected about you.

(vi) A list of categories of personal information that we have sold, along with the category of any other company we sold it to. If we have not sold your personal information, we will inform you of that fact.

(vii) A list of categories of personal information that we have disclosed for a business purpose, along with the category of any other company we shared it with.

Please note, you are entitled to ask us to provide you with this information up to two times in a rolling twelve-month period. When you make this request, the information provided may be limited to the personal information we collected about you in the previous 12 months.

(b) To delete your personal information. If you make this request, we will delete the personal information we hold about you as of the date of your request from our records and direct any service providers to do the same. In some cases, deletion may be accomplished through de-identification of the information. If you choose to delete your personal information, you may not be able to use certain functions that require your personal information to operate.

(c) To stop selling your personal information. We don't sell or rent your personal information to any third parties for any purpose. You are the only owner of your Personal Data and can request disclosure or deletion at any time.

Please note, if you ask us to delete or stop selling your data, it may impact your experience with us, and you may not be able to participate in certain programs or membership services which require the usage of your personal information to function. But in no circumstances, we will discriminate against you for exercising your rights.

To exercise your California data protection rights described above, please send your request(s) by one of the following means:

By email: help@ascend.travel

By visiting this page on our website: https://www.ascend.travel/contact-us

Your data protection rights, described above, are covered by the CCPA, short for the California Consumer Privacy Act. To find out more, visit the official California Legislative Information website. The CCPA took effect on 01/01/2020.

13. Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

We also encourage you to review the Google's policy for safeguarding your data: https://support.google.com/analytics/answer/6004245.

14. Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

15. Links to Other Sites

Our Services are not intended for use by children under the age of 18 (“Child” or “Children”).

We do not knowingly collect personally identifiable information from Children under 18. If you become aware that a Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.

16. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

‍17. Changes to This Privacy Policy

If you have any questions about this Privacy Policy, please contact us:

By email: help@ascend.travel